Marketing on the Web

Question: Describe about the Marketing on the Web? Answer: Concept Online marketing helps the company in approaching maximum number of clients, from different markets. Through this method, it is possible to introduce product based marketing system. With the help of such a system, the company attempt to build long term relationship with the existing and potential clients. Web marketing strategies include implementing the best marketing mix, which will help in reaching out to maximum number of clients from different markets. The four elements of marketing mix like the price, product, promotion, and the place can be developed and implemented in the right manner. The management of the company develop an effective web design, through which the management would be able to interact with the clients. Online marketing mix helps in determining the price the customers are willing to pay. Also, the place can be determined where the promotional activities can be carried out for promoting the services. Online market promotional method is considered to be the best as maximum number of clients can be approached. Product details can be shared with the clients, in the best possible manner (Lauterborn, 2003). Application Bluefly is one of the perfect examples that has adopted and applied this method. With the help of effective marketing on the web, the company has developed 2 ways communication methods that help in building high trust factors for developing personal contacts. The company can adopt the strategy of mass messaging advertising method. Through this method, it is possible for drafting and implementing the right strategy that would help in interacting with the clients. Also, personal contact information sharing method is possible through this method. In order, to yield better results it is recommended to use trust based model for marketing. This enables the company to reach out to maximum number of clients at the same time. Through internet communication method, the company can encourage people or the visitors to share the right type of information with others. This is done by allowing the viewers to post their experiences and values about the company. The reviews help other visitors to mak e appropriate decision. Through this process, it is possible for the company to segment the market based on geographical, demographical, and physiological factors (McGrath, 2005). Business-to- business activities Improving efficiency and reducing costs Concept E-marketplaces are becoming quite important for developing and implementing effective business strategies. Business-to-business activities play a key role in promoting B2B and B2C services to the clients. With the help of such an application, the company improves the support system, maintain the right details about the logistics and purchasing, and implement steps for reducing the operational expenses. It is also possible to introduce electronic tag system, which will help in keeping an effective stock of the products that has been sold by the company. Some companies choose to adopt third party hosting services, which help in implementing the changes that is considered to be necessary for communicating with the clients, through websites. In this process, it is essential to adopt and implement an effective strategy for building external hosted stores. This is one of the most important steps that would help in developing and introducing the steps that will help in developing positive r elationship with the potential clients. Higher number of visitors increases the possibility of increasing the sales for the company (Sisodia and Telrandhe, 2010). Application Ericson one of the leading brand companies has been able to develop business activities through the web-hosting services. It is possible for the company to collect the required information and analyse its importance. Such things would help in the business development. The issues associated with the human resource management and other internal activities are quite efficiently handled by the company. Ericson has been able to maintain 3rd party logistics, through which the movements of customers goods and services are closely monitored. Such factors are quite important as it helps in maintaining the business activities that are required for increasing the level of services provided to the clients. Ericson can easily maintain important information regarding the goods in hand, and the place and time, when the same needs to be delivered. These forms a part of the support activity that would improve the sales for the management, also the purchasing activity would be simplified with this met hod. With the help of the web and internet, it is possible for the company to manage different activities, without any hassle (McGrath, 2005). Electronic Commerce Software Concept Electronic software plays a key role in implementing the right steps through which the changes for marketing process can be introduced by the company. There are different types of software that can be used for medium and small sized business houses. In this case, the company can select the commerce service providers that perform on the web server management system. Through such a system, it is possible for the company to develop and implement the right steps through which the required changes for marketing the goods and services can be introduced by the company. Many companies prefer to choose shared hosting method, which helps the clients to use their website on other web-sites. This can be done at the same time, and is considered to be the best form for advertising. Large companies choose to own a dedicated server that would handle the needs of the management. The selection of the server type depends upon the requirements of the company, and the ability to fund the project. At the time of making decision for selecting the web server hosting method, it is necessary to develop hardware platform that would help in upgrading the site. This will help in increasing the traffic to the website of the company (Peltier, Schibrowsky, and Schultz, 2003). Application Dell is one of the leading brand companies that provide the best services to the clients. The company adopts effective communication method, through which the managers can encourage the interaction that would happen between different systems. This is quite important, as the company can collect necessary information about the products and process the same in the best possible manner. The selection of the software depends upon the needs of the company. This is one of the reasons; the selection of the method has to be done in the right manner (Sisodia and Telrandhe, 2010). References: Lauterborn R, 2003. Is it time to blow away IMC? BtoB.Chicago, Vol. 88, No. 11, pp. 14-15 McGrath J, 2005. A Pilot Study Testing Aspects of IMC Concept, Journal of Marketing Communications, Vol.11 No.3, pp.1-20. Peltier J, Schibrowsky J, and Schultz D, 2003. Interactive Integrated Marketing Communications; Combining the Power of IMC: The new media and Database Marketing. International Journal of Advertising, Vol. 22, pp. 93-115. Sisodia S and Telrandhe N, 2010. Role of Integrated Marketing communication in Modern Indian Business. Researchers World. Journal of Arts Science and Commerce, Vol. 1, No. 1, pp. 134-138